Midas and the Asses Ears

Midas (he of the "golden" touch), as judge of a musical contest between Pan and Apollo, unwisely chose Pan as the victor, so Apollo replaced Midas' ears with those of an ass. Midas hid his ears under a cap, and only his barber knew of them, but he had promised to tell no one. Burdened with this secret the barber went down to the shore of a river, scooped out a hole and whispered, "Midas has asses' ears," into it. The next year reeds grew in that spot, and as the wind rustled through them, the reeds repeated the secret to all that passed by.